In September 2020 I held a LinkedIn tutorial for the international sales team at Vetaphone A/S, Kolding. The goal was to instruct the team members on ‘How to use LinkedIn professionally’ and addressed the following topics:
- Social media, LinkedIn, and marketing strategy
- Hands-on working with LinkedIn: building your profile and content creation
- Networking strategy
The result is that the sales team members became more effective and competent in using LinkedIn related to their work.